Toledo Museum of Art Launches Redesigned Website

. December 30, 2009 . 0 Comments

The Toledo Museum of Art has launched a redesigned and expanded website at www.toledomuseum.org

The new, easier-to-use site provides immediate ways to explore TMA’s current and upcoming exhibitions, its programs and events, and detailed information about the Museum and its world-renowned collection.

“More and more people are turning to the Internet as a primary source of news and information,” said Kelly Fritz Garrow, director of communications. “It’s essential for the Museum to have an active and vibrant online presence.”

New features of the Museum website include:

• Web calendar by Google—Contains up-to-the-minute details on all TMA programming including special events, demonstrations, tours and hands-on activities.

• Online class registration—Signing up for one of TMA’s many art classes and workshops has never been easier. Viewers can browse the catalog, register, pay and get registration confirmation at their convenience.

• TMA Newsroom—Provides easy access to downloadable news releases, media guidelines, image request forms, RSS feeds and more.

• Links to Facebook and Twitter—More than 7,000 Facebook fans and 1,600 Twitter followers get breaking news about the Museum here.

• Online Museum Store—Offers easy, convenient shopping at the Museum Store, which features a diverse selection of unique merchandise and specialty gifts.

The new website is part of a re-branding campaign to refresh the Museum’s graphic identity and web presence.

“As a brand, the Toledo Museum of Art enjoys high levels of awareness and favorability,” said Garrow. “This process is meant to refocus and refresh Museum communications to reach new audiences while still engaging our long-time supporters.”

The design, content, and functionality of the new website has been a joint effort by the Museum’s Office of Communications and Madhouse, a Toledo-based graphic design agency.

Category: Museum News

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