GRAMMY MUSEUM Announces Artist Archiving Division

. May 18, 2011 . 0 Comments

The GRAMMY Museum has created a new division – ASSET DISCOVERY & DEVELOPMENT – designed to archive and develop an artist’s legacy for historical preservation. ASSET DISCOVERY & DEVELOPMENT is devoted to building artifact databases for a wide-range of musical artists.

Asset Discovery & Development Seminar
Join Executive Director, Bob Santelli, External Affairs Director, Tracy Strann, Archivist, Bob Pfeifer, leading entertainment attorney, Peter Paterno (King, Holmes, Paterno & Berliner, LLP), Jeff Anthony, Vice President, Iron Mountain Film & Sound Archives and President/CEO, Julien’s Auctions, Darren Julien in this ground-breaking and informative free seminar.

The panel will both outline the process of archiving as well as educate attendees in how to effectively preserve and potentially monetize an artist’s collection. Following the presentation, guests will have the opportunity ask specific questions pertaining to their individual interests and speak one-on-one with each of the panelists.

“Most artists have a storage warehouse, a garage, or an attic full of potentially deteriorating memorabilia that reflects their life’s work,” says Executive Director Bob Santelli. “Asset discovery and development is critical to its preservation. Our mission is to not only preserve musical history, but assist in facilitating the artists’ legacy for future generations to discover and enjoy.”

The new department consists of three components:

Asset Discovery: The GRAMMY Museum staff will collaborate with managers, estate management teams and even artists themselves to distinguish valuable materials, repair damaged items and create extensive catalogues.
Asset Management: Digital archival databases will include photos, images, audio and visual recordings, posters, writings, drawings, wardrobe, props, memorabilia and other merchandise. These original artifacts will both be housed for preservation making them immediately accessible and easily sharable.

Business Development: The protection and monetization of artifacts. Protection of the artist’s legacy and brand is leveraged from the assets while creating untapped revenues.

General Information:
The GRAMMY Museum is located within L.A. LIVE at 800 West Olympic Boulevard, Suite A245, Los Angeles, CA, 90015. The Museum, adjacent to STAPLES Center, is open seven days a week. The GRAMMY Museum celebrates the power of music from songwriting and producing to the interconnected histories of more than 160 music genres. At its core, the Museum explores and celebrates the enduring legacies of all forms of music; the creative process; the art and technology of the recording process; and the history of the GRAMMY Awards, the premier recognition of recorded music accomplishment.

Category: Museum News

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