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Friends & Partners Membership Programs Enrollments Soar At Dallas Museum of Art

The Dallas Museum of Art announced that it has enrolled nearly 50,000 visitors in its DMA Friends membership program since its launch on January 21, 2013. The nation’s first free museum membership program is available to anyone who wishes to join, and focuses on activating engagement with the Museum and building long-term relationships with visitors. The DMA’s emphasis on creating meaningful arts experiences and an open and welcoming environment has expanded its audience base, with 95.4% of Friends self-identifying as new members at the Museum.

The DMA Friends’ sister membership track, the DMA Partners program, has also successfully expanded in its first year, with more than 15,000 households signed up. The Partners program seeks the support of individuals, corporations and foundations as partners in philanthropy, enabling the Museum to deliver access to its extensive collection and diverse public programs. Eleven percent of Partners who have joined over the last year are new to the DMA.