Guggenheim Museum and YouTube Announce YouTube Play. A Biennial of Creative Video

The Solomon R. Guggenheim Foundation, together with YouTube, the world’s largest online video community, today announced the launch of YouTube Play. A Biennial of Creative Video. A collaboration with HP, YouTube Play was conceived to discover and showcase the most exceptional talent working in the ever-expanding realm of online video. Open to the global online community, YouTube Play is the most inclusive international search for new creative video. A jury of experts comprising celebrated figures from the worlds of art, design, film, and entertainment will select up to 20 videos submitted from around the world to be presented at the Solomon R. Guggenheim Museum on October 21, 2010, with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The works will also be available to a worldwide audience on the special YouTube Play channel at

YouTube Play. A Biennial of Creative Video. Design by Jeff Baxter adapted from a photograph by David Heald. © Solomon R. Guggenheim Foundation, New York, 2010

“The Guggenheim, YouTube, and HP share a view that creative online video is one of the most compelling and innovative opportunities for personal expression today,” said Richard Armstrong, Director of the Solomon R. Guggenheim Foundation and Museum. “The project team came together to inspire and encourage the creation and celebration of this art form. YouTube Play demonstrates this is within the reach of anyone who uses a computer and has access to the Internet.”

“With this online global initiative, we’re not looking for what’s ‘now,’ we’re looking for what’s next,” said Nancy Spector, Deputy Director and Chief Curator of the Guggenheim Foundation. “In the last two decades, there has been a paradigm shift in visual culture. The moving image has been fully absorbed into critical contemporary art practices, and now we are witnessing the power of the Internet to catalyze and disseminate new forms of digital media, including online video. This collaborative project with YouTube and HP will highlight some of the most innovative work being produced today and will draw on the Guggenheim’s ongoing commitment to new media.”

“YouTube has redefined media culture by changing the way the world creates, distributes, and watches video,” said Ed Sanders, Senior Marketing Manager at YouTube. “By collaborating with the Guggenheim and HP, it is our desire to recognize and celebrate the originality and innovation of our vast community of creators in every corner of the globe and to elevate creative video to a new art form.”

“The power of YouTube and the reputation of the Guggenheim form the perfect stage for the artistic expression possible on PCs,” said Tracey Trachta, Director of Marketing Communications Initiatives, Personal Systems Group, HP. “HP is moved by the imagination of digital artists, and we want to encourage the creation, sharing and appreciation of online video as an art form.”

Upload Creative Video
The goal of this unprecedented project is to discover and celebrate work that expands the notion of what video can be. Submissions may include any form of creative video, including art, animation, motion graphics, narrative and non-narrative work, or entirely new art forms. YouTube Play hopes to attract innovative, original, and surprising videos from around the world, regardless of genre, technique, background, or budget. Participants can be art students or amateur video makers as well as creative professionals.

To help video creators generate the best possible submissions, the YouTube Play channel will post HP Make tutorials, featuring editing, sound, and other video-making techniques.

Selection Process
The deadline for submission is July 31, 2010, 12:00 p.m., Pacific Time, 3:00 p.m., Eastern Time. The Guggenheim will identify up to 200 videos which will be viewable on the YouTube Play channel at From the 200, up to 20 videos will be selected by a jury of experts, comprised of distinguished artists, filmmakers, designers, and musicians, to be presented at the Guggenheim Museum in New York during a special event on October 21, 2010.

About the Solomon R. Guggenheim Foundation
Founded in 1937, the Solomon R. Guggenheim Foundation is dedicated to promoting the understanding and appreciation of art, primarily of the modern and contemporary periods, through exhibitions, education programs, research initiatives, and publications. In 2013, the Guggenheim Abu Dhabi, a 452,000-square-foot museum of modern and contemporary art designed by Frank Gehry, will open on Saadiyat Island, adjacent to the main island of Abu Dhabi city, the capital of the United Arab Emirates.

About YouTube
YouTube is the world’s largest online video community, allowing millions of people to discover, watch, and share originally created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original-content creators and advertisers large and small. YouTube, LLC is based in San Bruno, California, and is a subsidiary of Google Inc.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments, and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services, and IT infrastructure to solve customer problems. More information about HP is available at

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