City of West Hollywood and the Museum of Neon Art Announces On Route – 66 Lights

The City of West Hollywood, in collaboration with the Museum of Neon Art, will launch “On Route – 66 Lights,” a citywide celebration of the impressive range of neon signage in West Hollywood. The sprawling public art exhibition is part of the City’s Art on the Outside efforts in recognition of the City of West Hollywood’s 25th Anniversary of Cityhood. (The City of West Hollywood was incorporated on November 29, 1984.) The first of its kind, the exhibit showcases illuminated art in a real-world setting, and is a remarkable study in the region’s history. All of the art is easily enjoyed throughout the City’s pedestrian-friendly community.

The “On Route – 66 Lights” exhibit will kick off with a reception to be held on Thursday, August 5, 2010 from 7:30 p.m. to 9 p.m. at the Sal Guarriello Veterans’ Memorial on Santa Monica Boulevard at Holloway Drive, across from Barney’s Beanery in West Hollywood.

“The On Route – 66 Lights exhibition is an extraordinary example of the provocative possibilities of public art. Neon art has been an essential part of the City of West Hollywood’s commercial signage legacy for decades and a fascinating example of a unique and creative art form. We hope thousands of people will plan a summer evening visit to West Hollywood to enjoy this unique exhibition,” said West Hollywood Mayor John Heilman.

The “On Route – 66 Lights” collection contains more than 50 neon signs that are a mix of funky new commercial signage and memorable vintage icons, all of which lend to the City of West Hollywood’s unique sense of visual style and architectural glamour. The collection has four large-scale classic neon lights on display: three in the center median of Santa Monica Boulevard near Barney’s Beanery and one in Plummer Park. The entire exhibit extends the length of the City’s iconic Sunset Strip and along Santa Monica Boulevard from Doheny Drive to La Brea Avenue, which is at the western end of the historic 2,400-mile Route 66.

Among West Hollywood’s most well-known signs are the gently swinging “R” above the entrance to the Roxy Theatre, and the glowing green welcome on the post in front of Dan Tana’s Italian restaurant, in place since 1964. Perhaps the most visible neon splash in the entire City is the Emser Tile rooftop signage, which has become a comforting signpost for the neighborhood. Among the oldest pieces of classic neon signage in West Hollywood rests upon the El Mirador Apartments, built in 1929.

For a free brochure with information on the “On Route – 66 Lights,” collection of neon signs throughout West Hollywood, stop by West Hollywood City Hall, the Plummer Park Community Center or call (323) 848-6883.

Art on the Outside

“On Route – 66 Lights” is a special Art on the Outside project in celebration of the City of West Hollywood’s 25th Anniversary of Cityhood. Art on the Outside projects bring temporary art installations and exhibits out into the public realm to enhance the City’s lively pedestrian-friendly culture. Art on the Outside is a program of the Arts and Cultural Affairs Commission, whose mission is to promote and nurture the arts and cultural life in West Hollywood. For more information on this or other arts and culture projects in the City of West Hollywood, visit www.weho.org/arts or call (323) 848-6883.

Museum of Neon Art

The Museum of Neon Art was founded in Los Angeles in 1981. Currently located in the Old Bank district of Downtown Los Angeles, MONA (as it is familiarly known) offers an energizing, colorful and engaging experience through changing exhibits of neon art, glass and kinetic works and a premier collection of historic neon signs. The mission of the Museum of Neon Art is to encourage learning and curiosity through the preservation, collection and interpretation of neon art. MONA engages learners of all ages in the exploration of art and ideas through exhibits, lectures and hands-on classes focusing on fine art neon, glass, electric and kinetic works and its neon collection and tours of historic neon signage.

www.neonmona.org

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