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The Prado Exhibits its Rubens on the Web

The Museo del Prado haS published the first multi-interactive, online video relating to art. Entitled “Rubens 360º”, this initiative, which is a pioneering one in the context of museum websites, is another landmark within the Prado’s mission to make its collections and exhibitions accessible beyond the Museum’s physical space, while also expanding and increasing its educational and informational activities.

This new initiative has been made possible through the support of Telefónica, Benefactor Sponsor of the Visitor Attention programme and has been created by the Spanish company that was also responsible for the development and treatment of the gigapixel images in the project entitled “Masterpieces from the Museo del Prado on Google Earth”. It makes use of the potential for interactivity and accessibility inherent within a wide range of information to present a comprehensive visual and intellectual summary of the exhibition that the Museum is currently devoting to its own Rubens collection (open until 23 January). The entirely new element in this presentation consists in the way that it offers the option to follow all the works on show in the exhibition by clicking on each one to access a high-resolution, navigable image that is presented in conjunction with related text, audio and video material (i.e. videos within a video).

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