Allentown Art Museum of the Lehigh Valley Announces New Branding and Logo

The Allentown Art Museum has announced a new logo and branding initiative. Designed by Klunk & Millan, the new visual identity is a striking reflection of the Art Museum’s exterior facade and provides viewers with a reassuring feeling of forward movement, both into the future and into the spectrum of world-renowned art.

This new logo will serve as a critical piece of a new Art Museum branding campaign and internet presence. The newly designed Art Museum website is scheduled for launch in October 2011.

Currently closed to the public, the Allentown Art Museum is undergoing a dramatic expansion and renovation. Reopening on October 16, 2011, the new Art Museum will feature greatly increased museum space, enhanced museum operations, new galleries and programs, and much more.

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