The Asian Art Museum, in San Francisco announced that it is reinventing itself with a new brand to engage a broader audience. The brand aims to deliver on the museum’s new artistic vision to spark connections across cultures and through time, making Asian art and culture more relevant and meaningful for all.
“The Asian Art Museum is a portal to worlds of unbound imagination, creativity and beauty. We explore these themes in a global context and invite all to discover their connections to Asian art and culture,” said Jay Xu, Director of the Asian Art Museum, also officially known as the Asian Art Museum — Chong-Moon Lee Center for Asian Art and Culture. “Our new brand promises to awaken the past and inspire the next. It means we’ll unlock the past for visitors and bring it to life by sparking connections. We’ll also be a catalyst for new art, new creativity and new thinking.”
“The point of emphasizing these connections,” said Xu, “is to deliver stimulating, sometimes unexpected art experiences that entice visitors to discover more, and to view art from different perspectives.”