The Portland Museum of Art (PMA) announces a new brand. A collaboration between Museum staff, Garrand, Murphy Empire Design, and TypeCulture, this visual identity presents a unique blend of the traditional and the contemporary.
The brand anticipates an exciting new chapter in the Museum’s history with the opening of the Winslow Homer Studio in September. It speaks to the Museum’s vision of the future, while honoring Maine’s rich cultural history. The crisp, clean red arch and circle are contemporary and evocative of the iconic architectural presence of the Museum’s Charles Shipman Payson Building, while at the same time acknowledging the historic red brick facades prevalent in 19th-century Portland. The letters “PMA” within the circle add new energy to “Portland Museum of Art,” yet are reminiscent of traditional block-lettered signs painted on buildings, and echo iconic symbols that have become part of the nation’s visual lexicon during the past century.
For more information, call (207) 775-6148. or visit: portlandmuseum.org