The Design Museum in London presents Digital Crystal. Swarovski, an exhibition on view 5 SEPTEMBER 2012 – 13 JANUARY 2013.
Over the past decade, Swarovski’s design and architecture commissions have served as an experimental platform for leading figures in design to conceptualise, develop and share their most radical ideas.
Design Museum London Photo: Luke Hayes.
Building on this platform, the Design Museum and Swarovski are now challenging some of the most exciting talents in contemporary creativity to explore the future of memory in the fast-developing digital age in an exciting new exhibition that will run from 5 September until 13 January.
Explaining the central premise of Digital Crystal: Swarovski at the Design Museum, Deyan Sudjic, director of the Design Museum says: ‘Digital Crystal: Swarovski at the Design Museum explores the meaning of memory in the digital age, with the demise of the analogue era our relationship and connection with personal memory, photographs, diaries, letters, time and ephemera is changing.’
Deyan continues: ‘Digital Crystal: Swarovski at the Design Museum takes this as its starting point, to question the future and our relationship with the changing world, where it seems all too easy to lose connection with the tangible and the real, as we move ever faster to a digital age where memory and the personal possessions we once held so highly are now online or gone in an instant.’
In addition to specially commissioned pieces by a new generation of designers, Digital Crystal: Swarovski at the Design Museum will also features a select number of works from the Swarovski archives and by juxtaposing old and new, the exhibition offers up for debate the changing nature of our relationship with objects, and even with time.
Nadja Swarovski comments: ‘It is an honour that the Design Museum has chosen to collaborate with Swarovski on this forward-thinking exhibition. To work with such creative minds and to see how they have responded to the brief is fascinating and offers new insights into our changing relationship with memory and technology. Swarovski’s passionate commitment to cutting-edge contemporary design and innovation is driven by our work with these visionaries who push the boundaries of how crystal can be used as a creative ingredient.’
www.designmuseum.org
