Dallas Museum of Art announces Free General Admission and the Friends & Partners Program.
The new program, DMA Friends & Partners, approaches membership as a program of engagement that is intended to build long-term relationships with visitors and to emphasize participation over the transaction-based membership model that has become common practice among museums. Beginning on January 21, 2013, the program will enhance the DMA’s role as the region’s largest municipal museum and a vital community asset that rewards cultural participation in novel ways and provides meaningful experiences with art to visitors free of charge.
DMA Friends & Partners will enable the Dallas Museum of Art to strengthen existing relationships with constituents as well as forge new ones, expand audiences throughout greater Dallas, and build a robust global online community. In addition to providing free general admission for all visitors, the Museum will offer two membership tracks that further visitor engagement:
The DMA Friends program will provide free membership to anyone who wishes to join and will include opportunities for increased access to Museum programs and staff, incentivizing participation through recognition and à la carte rewards; and
The DMA Partners program will seek the support of individuals, corporations, and foundations desiring to be a part of the Museum’s efforts to deliver access to its extensive collection and diverse public programs. While DMA Partners will receive benefits commensurate with their giving, their philanthropic involvement with the DMA enables the Museum to provide free admission and membership to the community at large. DMA Partners can contribute at a variety of levels, starting at $100 per year.
In preparation for the launch of the new program, Museum leadership is working with existing members to ensure that the transition from the previous system is seamless and provides them with the appropriate benefits. – www.dallasmuseumofart.org