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New York Public Library names Kenneth Weine as Vice President

The New York Public Library announced the appointment of Kenneth Weine as Vice President of Communications & Marketing.

Weine will be responsible for the development and execution of the Library’s communication strategy, which informs and educates the public about the Library’s programs, services, plans, projects and opportunities. He will also be a member of the Library’s senior management team.Weine – who starts today – will specifically manage the Library’s Media Relations and Marketing, Publications and Graphics, and Multimedia teams. He will report to the NYPL Chief Operating Officer David Offensend.

Before joining the New York Public Library, Weine was Vice President of Communications & Branding for Consumer Reports, a non-profit organization dedicated to consumer advocacy. He started at Consumer Reports in 2006, was responsible for designing and overseeing a rebranding strategy for the 77-year-old organization, targeted at updating it for the instant-response era. Prior to Consumer Reports, Ken was Communications Director at Newsweek, and before that a Staff Attorney and Communications Director at the Brennan Center for Justice at NYU Law School.

The New York Public Library receives more than 18 million visits through its doors annually, and serves millions more around the globe who use its resources at

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