The Perot Museum of Nature and Science’s Sports Run Exhibit has repeatedly been named a “must see” since the museum’s opening in December. The agency behind designing the content for the exhibit, Dallas-based 900lbs of Creative, collaborated with the Perot Museum and the Science Museum of Minnesota for designing the content of the exhibit, located in the museum’s fun-filled Sports Hall.
The 55-foot long interactive exhibit challenges kids and adults alike to try and outrun a 3D life-size Tyrannosaurus rex, Felix Jones of the Dallas Cowboys, Emily Richardson, a WOGA Level 10 gymnast or a 3D life-size cheetah. The Perot Museum also asked 900lbs to create a 150-foot by 100-foot custom animation, known as projection mapping, for the museum’s opening fundraising gala.
“900lbs brings amazing creativity and talent to the table and we are thrilled with the results of both the Sports Run Exhibit and the Projection Mapping,” said Nicole G. Small, Eugene McDermott CEO, Perot Museum of Nature and Science. “The goal of our museum is to inspire minds through learning and we use interactive technology to do that. Racing a Tyrannosaurus rex or a cheetah teaches kids about science while having fun at the same time.”
Filming the live action athletes required a challenging setup of 12 HD cameras, 72 feet of green screen and a diverse crew of 22 technicians, electricians and creatives. The Tyrannosaurus rex was modeled and textured from the Jurassic Park maquette the museum has on site, while the Cheetah was modeled from research, photography and many discussions with the museum’s curators. A video of the Sports Run exhibit is available to the public here: https://vimeo.com/56156624