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Design Museum Design of the Year Award 2013 won by GOV.UK website

The website GOV.UK has won the Design Museum Design of the Year Award 2013.

The GOV.UK website

Deyan Sudjic, Director of Design Museum said: ‘GOV.UK is a remarkable success on so many levels. It makes life better for millions of people coping with the everyday chores, from getting a new passport, to paying their taxes. It’s a reflection of the government understanding how to communicate with the country in a way that works, it’s simple, direct, well mannered, all the things that we would like to take for granted from the government, but in a sea of red tape and jargon, usually can’t. GOV.UK looks elegant, and subtly British thanks to a revised version of a classic typeface, designed by Margaret Calvert back in the 1960s. It is the Paul Smith of websites. The rest of the world is deeply impressed, and because it has rationalised multiple official websites, it saves the taxpayer millions, what’s not to like?’

The award was presented to Mike Bracken, Executive Director of GDS, Ben Terrett Head of Design at GDS and Nick Hurd Minister for Civil Society at an awards reception held at Angler, South Place Hotel, London. The jury unanimously agreed that GOV.UK was the overall winner for Design of the Year 2013 for its well thought out yet understated design, making the user experience faster and easier. The website is regarded as one of the leading government websites in the world.