The American Art Museum has selected Applied Minds, an interdisciplinary company based in Los Angeles, as the winner of its Grand Salon design competition. The proposed new concept for the Renwick Gallery’s Grand Salon is part of a forthcoming major renovation of the Renwick Gallery, home of the museum’s craft and decorative art program since 1972.
The international design competition invited selected interior designers, artists and architects to envision the 4,300-square-foot Grand Salon as a must-see 21st-century destination for contemporary audiences. Applied Minds presented a technology solution that uses state-of-the-art high-definition projectors and audio speakers to create an immersive and interactive environment. The concept proposes unlimited opportunities to transform the Grand Salon with different looks that could range from a woodland forest to an aerial tour of Washington, D.C., to a distinctive historic interior. The design gives artists the opportunity to design new digital artworks to fill the space in creative and inspiring ways. The possibility of featuring digital artworks enhances the museum’s emphasis on developing its media arts program by expanding its display to the Renwick Gallery.
Information: (202) 633-1000. Website: americanart.si.edu