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The Broad Museum Announces Free General Admission

The Broad, Los Angeles’s newest contemporary art museum on Grand Avenue in downtown Los Angeles, will offer free general admission when it opens in late 2014, founders Eli and Edythe Broad announced.

The Broad Museum Diller Scofidio + Renfro
The Broad Museum Diller Scofidio + Renfro

At a hard hat tour and preview of the museum, the Broads were joined by Los Angeles Mayor Eric Garcetti in announcing that the inaugural exhibition and permanent collection will be open to the public at no charge.

Following its inaugural exhibition, The Broad will occasionally present ticketed special exhibitions and will offer discounts to those exhibitions to MOCA members.

Designed by Diller Scofidio + Renfro, The Broad will feature a third-floor gallery boasting nearly an acre of column-free space to display artworks from the 2,000-work Broad collections. In addition, the first-floor lobby includes a gallery for special exhibitions, bringing the total gallery space in the museum to more than 50,000 square feet.

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