Tate Modern and Bloomberg launch new creative space

Tate’s ambitious digital strategy is highlighted at the launch of a pioneering new project called Bloomberg Connects. This will enable members of the public to show their own interpretation of the art at Tate Modern.

Seventy-five screens in total, over half cascading in a spine on the walls throughout the building, will display visitors’ ideas and comments. A digital drawing bar will allow people to respond visually to their visit and see large-scale versions of their art works projected on the wall. Tate’s collection will be used to stimulate a conversation between Tate and its visitors by using the Bloomberg-supported digital space as a fresh canvas for creativity. Through Bloomberg Connects, visitors will become participants and co-creators, exchanging ideas, images and experiences.

In Global Studios, a further element of this Bloomberg-supported project, international artists will, at regular intervals, invite visitors on virtual studio tours and respond to questions via online video. Meschac Gaba, whose work Museum of Contemporary African Artopened at Tate Modern in June 2013, launches this programme. Gaba’s tour takes visitors around the streets of his home town of Benin, which he considers his working space and inspiration.

The various elements of the Bloomberg Connects programme have been designed by the acclaimed Jason Bruges Studio who has married technical innovation with outstanding design.

More information: www.tate.org.uk