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National Museum of American History Shows Mr Peanut

An early 20th-century Mr. Peanut figure will come to the Smithsonian’s National Museum of American History as part of an initiative to tell the story of American marketing. Made of cast-iron, the figure adorned a Planters’ factory fence post and was donated to the museum by Kraft Foods.

The brand icon was born in 1916 when schoolboy Antonio Gentile submitted his sketch to a logo contest put out by Planters. Mr. Peanut will be included in the “Marketing Moments” section of the upcoming business exhibition “American Enterprise” (working title), set to open in summer 2015.

“American Enterprise” will be an 8,000-square-foot multimedia experience in the Mars Hall of American Business aimed at telling the nation’s story of business and innovation by tracing the country’s development from a small dependent agricultural nation to one of the world’s largest economies. For details, visit