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Museum of Design Atlanta Presents Passione Italiana: Design of the Italian Motorcycle

Museum of Design Atlanta presents Passione Italiana: Design of the Italian Motorcycle on view March 20 – June 13.

In celebration of its new facility in the Midtown Arts Corridor, the Museum of Design Atlanta (MODA) features an exhibition celebrating the sleek and the sexy – the Italian motorcycle. MODA’s opening exhibition will provide a thrilling look at the design that turned Italian motorcycles into objects of desire at the same time that they dominated the racecourse. Passione Italiana: Design of the Italian Motorcycle opens to the public on March 20, 2011 and will run through June 13.

The Museum of Design Atlanta (MODA), in association with the Barber Vintage Motorsports Museum, introduces Passione Italiana curated by Joe Remling of ai3, Inc. – an examination of the astonishing design passion and technological advancement behind the most desired motorcycles in the world. This exhibition presents eleven masterpieces of Italian motorcycle design spanning the last five decades including motorcycles by MV Agusta, Ducati, Bimota and Moto – Morini.

With a dynamic and exclusive mixed media backdrop and freestanding interpretative stations, the exhibition will showcase and discuss the design of Italian motorcycles in the larger context of fashion, industrial and furniture design. This rare and intimate exhibition will compare design and technological advancements of vintage Italian motorcycles to their contemporary counterparts. By exploring the ingenuity and creative evolution of Italian motorcycle design, Passione Italiana will expose the raw passion of their designers and riders.

The museum’s Grand Opening Party will include a preview of Passione Italiana on March 19. Tickets will be available soon at www.museumofdesign.org or by calling 404.979.6455.

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