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Southeastern Center for Contemporary Art (SECCA) Foundation Hires New Director of Development

The Southeastern Center for Contemporary Art (SECCA) Foundation is pleased to announce the appointment of Mary Beth Johnson as its new Director of Development. She began her duties May 9.

SECCA Executive Director Mark Leach says, “Mary Beth has more than 10 years of proven leadership experience in the development arena, and we’re thrilled to have her join our talented team. Her expertise and experience in the Winston-Salem non-profit sector promoting major gift and annual giving along with her professional background at the collegiate level will be of great value as we invigorate our fundraising efforts.”

Most recently, as the Director of Development for the School of Music, Theatre and Dance with the University of North Carolina at Greensboro (UNCG), Johnson managed a portfolio of 200 donors and was responsible for securing major gifts of $15,000 and more.

Johnson says, “I have truly missed being an active participant in the Winston-Salem art scene. Today’s SECCA offers broad educational programming and innovative, cutting-edge exhibitions. Joining the SECCA team at this time provides a dynamic foundation to re-establish community support for the art center.

“Working with the SECCA Foundation Board,” she adds, “will give me the opportunity to create a development plan to build SECCA’s membership base, corporate giving, as well as annual and major gifts.”

Johnson joined UNCG after serving three years as Development Director for the Winston-Salem Symphony, a $2.4 million performing arts organization. Her fundraising responsibilities included annual giving, grants writing and special events. While at the Symphony she grew their annual giving donor base by over 100 households, increased grant revenue and coordinated fundraising events to help build the Symphony’s endowment.

Previously, she has worked in non-profit management at the Baltimore Symphony Orchestra, the Maryland Institute College of Art and Habitat for Humanity.

Johnson is a graduate of Salem College and holds a Bachelor of Arts, Arts Management and Music.

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