The Chesapeake Bay Maritime Museum in St. Michaels, Md. was recently honored at the annual Maryland Tourism Awards Ceremony of the 37th Annual Maryland Tourism & Travel Summit. Held November 8-10 at the newly opened The Hotel at The University of Maryland, the summit was sponsored and managed by the Maryland Tourism Coalition, and drew together hundreds of the state’s top tourism industry professionals.
CBMM received an award for the “Best Media and Public Relations Campaign” for its strategic use of digital storytelling that successfully widened the public and media audiences for the restoration of the 1889 log-hull bugeye Edna Lockwood. The multi-faceted communications plan concentrated on video and social media to expand and diversify audience demographics, helping to not only preserve a National Historic Landmark, but attract more guests, journalists, and members to the museum. The fully restored Edna Lockwood will re-launch at CBMM’s OysterFest on October 27, 2018, with restoration progress reports updated at ednalockwood.org.
“I’m thrilled one of Talbot’s most beloved destinations has achieved this award,” said Talbot County Director of Economic Development and Tourism Cassandra Vanhooser. “The publicity behind the Edna Lockwood project has helped Talbot County attract more visitors and journalists in sharing our stories.”
Considerations for award nominations included innovative features of the campaign, specific results, and the collaboration involved in executing the project.
For more than 50 years, the Maryland Tourism Coalition has brought together the tourism industry to enhance business growth and to promote the development of Maryland tourism. The Maryland Tourism Coalition is the only statewide membership association representing all segments of the hospitality and tourism industry, emphasizing government affairs, business growth, professional development, and alliances with other tourism organizations, the business community, and state and local governments.
Established in 1965, the Chesapeake Bay Maritime Museum is a world-class maritime museum dedicated to preserving and exploring the history, environment, and people of the entire Chesapeake Bay, with the values of relevancy, authenticity, and stewardship guiding its mission.
Website: cbmm.org
